GOLDEN RATIO

A common ratio found in nature and hard wired in to our brains, the golden ratio can be used to create pleasing, natural looking designs in our work. Whether that be an illustration, art directing or any other means of visual communication, it is well worth considering the golden ratio to any project.

 

Here is a series of logo designs and business card materials that have the golden section applied to. The concepts are inspired by animals, symbolic/iconic badge emblems.

 

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A common ratio found in nature and hard wired in to our brains, the golden ratio can be used to create pleasing, natural looking designs in our work. Whether that be an illustration, art directing or any other means of visual communication, it is well worth considering the golden ratio to any project.

 

Here is a series of logo designs and business card materials that have the golden section applied to. The concepts are inspired by animals, symbolic/iconic badge emblems.